The benchmark used by many active and ambitious Instagram activists is that of the number. For most commercial entities, it goes without saying, but in the social media context, the number is correlated to the iconic likes and supportive or loyal stalwarts in the form of friends and followers. Because of numerous commercial and marketing challenges related to the acquisition of a substantial number of likes per post, there is always the part-time option of buying to get Instagram likes and followers optimally and exponentially.
Numerous suggestions, tasks and exercises have, however, been promoted on the internet since Instagram’s arrival. This short promotion focuses on just five matters that make valid and realist contributions towards making the meaningful gains required by a majority of Instagram activists. These factors have to do with the use of hashtags, the creation of captions, the importance of quality control work and the use of Instagram’s design tools, as well as the efficient and effective use of both subjective and objective links.
Hashtags can be used judiciously by the adventurous and ambitious Instagram activist. But they do need to be used cautiously and strategically. For example, standard length worded posts are not long. And by inserting as many as half a dozen hashtags within such a short post is a recipe for chaos, confusion and, ultimately, rejection by potential followers. It is just far too distracting to the eye. Absolutely no likes for this one.
Captions are compulsory requirements for each and every visual Instagram post. A detailed but brief account or explanation still needs to be supplied to the platform visitor and followers. The caption will also be written as simply as possible so that as many people as possible will be able to grasp the explanation and its context.
Quality control work, otherwise known as editing, is important and compulsory too. Given that the Instagram platform and its own editing tools are user-friendly, there can be no excuse for bypassing this essential task. And novice activists should not take for granted the casualness and friendliness evident on the social media platform. Do not for a moment believe that good-natured folks will not be discerning either. And it is a clear lack of professionalism to them if the post is littered with unnecessary errors. Warning red lights everywhere and definitely no likes.
Design tools provided by Instagram should be utilized for the purposes of establishing some degree of uniformity and the commercial or professional look, over and above the striving for a unique, picturesque, individual and recognizable impression. Users do have the liberty of utilizing alternative tools wide of the platform but then they do need to ensure that they have the requisite skills to manipulate their platform.
Links should be used strategically in order to create greater exposure. But particularly if you are new to the professional practice of promoting and marketing yourself on a social media platform, this practice is easier said than done. It does require time and patient practice to operate flawlessly.
What do you think?